But let us compare those numbers with Dona Ana County. The population here is about 200,000, up from 193,888 in 2006. Of these, about 65% are Hispanic, about 130,000.
Voter registration in Dona Ana County on September 18 was 105,560, 11% higher than in 2004, when it was 94,345. And there are still two weeks of registration left to go. Assuming the same county-wide turnout as in 2004 (67.6%), this should produce 71,358 votes. Assuming a 4% vote for Nader, Barr, and others this would mean McCain and Obama would split about 68,503 votes between them. Heavily Democratic, Dona Ana County will almost certainly vote for Obama. But the margin of that victory is in balance and could make the difference between winning and losing the state and its five electoral votes.
Kerry won Dona Ana County in 2004 with 51.8%, producing a margin of 2214 votes, not very impressive by Rio Arriba’s standards. But Kerry never really caught on in Dona Ana County. That same year, in a low profile district judge race, Doug Driggers beat his Republican opponent by 8549 votes. And in another low-profile race for Court of Appeals the Democrat won by a margin of 10998 votes. The good news in this for Obama is that it shows a high “swing” potential in Dona Ana County, as demonstrated by these numbers. If Obama carries Dona Ana County again by 51.8% he will beat McCain by about 2467 votes. But if he carries by 57% (still below the 57.2% and 57.6% each winning candidate got in the judges races cited above) he will beat McCain by 9591 votes. Much better. And if he wins by 62% he will beat McCain by a whopping 16,441 votes. Kerry lost the whole state of New Mexico by less than 6000 votes. Is it worth it for Obama to explore the waters in Dona Ana County? I think so.
Now let us consider the South Valley of Dona Ana County. The South Valley is 84% Hispanic. As of August 20 it had 22407 registered voters, which is 22% of the county’s total. In 2004 the South Valley gave Kerry a winning margin of 58.4%, and a cushion of 2586 votes—a higher cushion than the county as a whole delivered to Kerry. But even with these nice margins, South Valley performance for Kerry was mediocre in comparison with the norm. That same year the Democratic candidate for Court of Appeals Judge, in a low profile race, received 68.3% of the vote and a cushion of 4101. The South Valley turnout in 2004 was only 58.8%, compared to a county-wide turnout of 67.6%. And Richardson carried the South Valley in 2006 by a margin of 81%, largely because he campaigned seriously there, addressing specific needs. So the South Valley—by itself—has swing potential.
If Obama wins the South Valley by a margin of 52 and a turnout of 59% he will come out of the South Valley with just upwards of 500 votes. But if he beats McCain by 70-30 with a turnout of 65% he will get about 10,195 votes, McCain only 4369, a margin of 5826, almost the exact margin of victory for George Bush in 2004 (5988).
The South Valley is a fascinating place. El Paso Texas is spilling into New Mexico as it explodes with a $4 billion expansion of Ft. Bliss. The largest maquila plant in Mexico is being built on the Mexican side of the border at the Sta. Teresa crossing, promising to spill growth onto the U.S. side as well. Several communities in the Valley are among the poorest in the state, with per capita incomes in the $6500-$8500 range, in comparison with a New Mexico per capital income of over $21,000 (2000 Census figures). Other communities are firmly in the middle class, and upper class residents with horses and vineyards mingle in as well. In spite of its overall poverty, the South Valley is well organized politically and has a mind of its own. It gave Richardson 81% of the vote in 2006 and then turned around and organized against the governor the very next year when he tried to get them to increase their taxes for a space port project in a neighboring county. Like most of Southern New Mexico the South Valley feels severely neglected by the North—Santa Fe is about 300 miles away, and politicians rarely stop by to pass out favors. After snooping around awhile it appears to me to be less than fully enthusiastic about the presidential campaign, but ripe for a shot in the arm. Sound to you like the kind of place Barack might just wanna visit this campaign season?